In honor of Notre Dame Football's 1st ever trip to the College Football Playoff, our design team at Under Armour created special CFP uniforms, keeping the classic look, but dialing it up with gold-plated trimming to highlight the monumental moment. "Rush 4 Gold" became the fan slogan and marketing mantra for the Fighting Irish's quest for a National Championship.
On field, Rush 4 Gold was embroidered on the collar of the Game Jerseys, and the locker room included a special player exclusive Under Armour "Rush 4 Gold" box equipped with the brand's latest athlete recovery gear & accessories. Off the field, Rush 4 Gold extended into retail fan gear, as well as both Notre Dame & UA brand social media marketing.
Logo Design & Slogan: ByDerrick
Retail Apparel & Fan Gear: ByDerrick
Uniform Apparel Design: Nick Billiris (Team Sports, Senior Design Director)
