The "By The Players" program is an annual program that allowed a select group of players on a Basketball Team an opportunity to work in collaboration with Under Armour to design unique alternates uniforms that represented their class or group.
Each Summer, our product line managers and I met with 4-5 players (often prospective Seniors) in a special meeting & discovery talk to put together a uniform that not only made a statement, but was signature & authentic to their specific program. From 2014-2023, the Northwestern Wildcats Men’s Basketball Team was a part of this program and I had the pleasure to lead this charge from collaborative ideation to final product for three of those seasons (2019, 2022-24).
The "Chicago’s Own" Uniform, marked the "By the Players" uniform for the 2022-23 season.