Event Activation for ASICS® North America
As the strategic partner in designing, producing, and activating a weekend-long brand experience for the ASICS Boston Marathon, we created a retail space, right in the heart of Boston’s historic Boylston Street, that exuded calm, zen energy that reflected the brand's global playbook.
We led the creative, production, logistics, event set-up, and activation. Every detail in the space was considered as we celebrated the city of Boston and the culture of the Boston Marathon through the lens of the ASICS brand.
Highlighting the ASICS x Bandit Novablast 5 Capsule, Bandit's first-ever footwear collaboration, led to sales more than doubling from the previous year's Brand House. According to the client, 2025's Brand House was "The best expression of Boston yet!"
Creative Direction: Bryan Boul / Casey Hawes
Lead Design / Art Direction: DerRick Turner
Environment Design: Michael Dooley
DOOH Motion Video Assistance: Jared Boehm
Production: Joe Stephens
Project Management: Karen Hashley