The following is part of a collection of work from my stint as 2012-13 Design Apprentice with Adidas Sports Licensed Division’s at Reebok HQ in Canton, MA. Throughout my duration, I engaged in trend analysis, research & development, design presentations and graphic design projects for the NBA, NHL, MLS, CFL and our Hot Market Accounts. I also contributed design ideation and concepts for new Team Identity projects, as well as product & uniform design across various Mens & Womens categories for the Adidas, Reebok, CCM and Logo Athletic brands.
As part of a Hot Market objective, I was given the opportunity to design the back graphic for the 2013 NBA Championship Ring Ceremony Track Jacket. The prospective 2013 contenders designed into: Miami Heat, OKC Thunder, San Antonio Spurs, Chicago Bulls & LA Clippers (determined by Top 5 win/loss records at mid-season).
Ultimately, the Miami Heat would win their 1st Back-to-Back NBA Titles and 3rd title in franchise history. This Jacket would be worn on-court by the Heat players & staff on the following season's opening night pre-game ring ceremony in Miami (Oct. 29, 2013). The Adidas NBA Championship Ring Ceremony Collection also included a Swingman Jersey, Climalite Tee and three different hats.